International IT Recruitment: Closing a Niche Growth & Marketing Lead Role for Oversecured
Karina
IT recruiter in Lucky Hunter
About the company
Oversecured is an American mobile cybersecurity startup that creates automated software solutions for finding vulnerabilities in iOS and Android applications. The company has already identified critical vulnerabilities for global brands like Google, Samsung, Amazon, PayPal, Airbnb, Zoom, and others.
2020
Founded
Dover, Delaware
Headquarters
Automated vulnerability scanning for mobile apps
Key Feature
Main Task
The goal was to find a Growth & Marketing Lead capable of building the GTM function and elevating the B2B SaaS product to a new level of growth.
Who We Were Looking For:
- 3+ years driving B2B SaaS growth from Seed/Series A to $10M ARR, focusing on US-centric GTM.
- Experience in the Cyber/DevSecOps/DevTools domain is a strong advantage.
- Hands-on experience with outbound channels, paid media dashboards, and attribution models.
- Proven ability to build or significantly influence Pricing & Packaging strategy.
- Comfortable interfacing with technical founders and Enterprise CISOs alike.
- Fluent English, an AI-native mindset, and readiness to be the first boots on the ground (autonomous pioneer).
Challenges
The core difficulty was finding a marketer who could effectively communicate with a highly technical audience, meaning they needed previous experience with security or DevTools products. Such specialists are extremely rare.
Our solution
We began the search in a narrow niche–among marketers from AppSec and DevSecOps products. Although we quickly found a candidate with ideal domain experience, compensation expectations did not align with the client’s budget in the final stage.
Following this, we conducted a joint profile calibration and expanded the strategy, focusing on experts from B2B SaaS startups working with complex technical products. Within this broadened funnel, we found "the one": the candidate successfully passed all stages, accepted the offer, and perfectly fit the budget.
Following this, we conducted a joint profile calibration and expanded the strategy, focusing on experts from B2B SaaS startups working with complex technical products. Within this broadened funnel, we found "the one": the candidate successfully passed all stages, accepted the offer, and perfectly fit the budget.
3
Time to Close
75
Resumes Screened
2
Vacancies Closed
Furthermore, thanks to the strong pipeline of candidates, the client decided to make an additional hire: another one of our candidates was invited for a trial period for the Business Development Manager role, as his strong communication and relevant experience in security solutions greatly impressed the client.
Unique Case Study: How We Hired DevOps Evangelist in 3 Weeks
Results
In this case, constant communication with the client was immensely helpful: frequent status updates, quick feedback, and regular profile calibration. Initially, we aimed for a narrow niche of security and DevTools marketers, but after discussions, we jointly decided to broaden the funnel, and that decision is what allowed us to find the ideal candidate.
Recruiter’s Feedback
Lucky Hunter helped us hire a Growth & Marketing Lead for a niche role requiring cybersecurity and DevTools expertise. They quickly grasped our domain, refined the profile, and expanded the search to find a strong match. We also hired a Business Development Manager. Professional, responsible team — we'd work together again.
Sergey
CEO Oversecured
Karina
IT-recruiter in Lucky Hunter
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